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BROWSE
Acid is taking a new approach to the way surf magazines look and make readers feel. On some spreads this surfing based publication comes off like an academic journal with dense, full-justified type. Then you notice the headlines where otherwise traditionally-set headlines have random letters distorted into wavy half-grotesk and half-handwritten characters, which injects that extra bit of edgy style we see in classic surf and skateboard publications without relying on the same ol’ visual tropes. I also like that one of the goals of this publication is to incite readers yearning to get out and surf. This runs contrary to the goals of so many media outlets in such a simply refreshing way.
Dimensions (Width × Height × Depth)
6.65 × 9.25 × 0.4 in
Page Count
144
Paper Stock
Lys Galilée Offset / 250
Lys Galilée Offset / 110
Number of Colors
5
Varnishes
–
Binding
Perfect bound
Typography
Zigzag
Bitstream Cooper BT
Project Description
Acid is a humble and exploratory publication with surfing as an entry point, made to make you marvel and get in the water. Issue 2 will treat you with an extensive look at Gotland, the Hawaii of the Baltic Sea; a trip underwater to discover artificial reefs; a tale of survival attempts in tropical and polar waters; an examination of the relationship between surfing and coastal developments; an exploration of Ireland by bike; a considerable amount of surf-appetite-whetting photography; and a balsa sculpture of a surfer in a fur coat. And some more.Production Lesson(s)
UV inks make it possible to "load" the paper with more ink, resulting in higher levels of color saturation. The fluoro Pantone on the cover and inside the magazine is extremely vivid despite the use of offset paper.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 25, 2014
Filed Under
Magazines
Offset
Tagged with
experimental
flourescent ink
photography
saturated
surf
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
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products we sell
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