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For their second annual in-house design conference AIGA Houston wanted to provide attendees with a special gift. Keynote speaker, Allan Peters, designed this small poster to meet the goal. The concept relates in-house designers with secret agents because of their specific understanding, skills, and wisdom within their organizations.

Video of the printing process at the end of the post. 



AIGA Houston

Quantity Produced


Production Cost

Production Time

5 days

Dimensions (Width × Height × Depth)

12.5 × 19 in

Page Count

Paper Stock

Neenah / Astrobrights / Sunburst Yellow / 65#C

Number of Colors







AIGA Houston Inside Job Posters
AIGA Houston Inside Job Posters
AIGA Houston Inside Job Posters

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Project Description

The Inside Job is a one day conference hosted by AIGA Houston which caters to and focuses on the in-house designer. For the second year, 2013, of the conference we wanted to give attendees an additional takeaway and a small poster seemed a natural fit.

Allan Peters, the conference's keynote speaker, agreed to design the poster. Building off the idea of in-house designers relying on specialized knowledge, craft, and cunning to further design in their organizations, Allan combined the tool of the secret agent and the tool of the creative.

A special thanks to Olmstead-Kirk for their generous paper donation.

Production Lesson(s)

Although the poster is three color the design necessitated five passes through our Challenge Proof press. Due to the large amount of ink coverage on the pistol the type had to be run separately to ensure crisp, legible printing. Additionally, much care had to be taken with makeready to get enough pressure to maintain a solid print but avoid excessive packing which would lead to the paper stretching and possible mis-registration.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 26, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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