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Lead Image

Compost Today Poster


Production Method




Adrianne Hawthorne



Idiot Pull

These DIY scratch-and-sniff posters use cinnamon and paprika spiced inks to get the audience drooling over compost. While we’ve seen blood used for ink and traditional scratch-and-sniff posters, Tyler Deal’s experimental spice-infused screenprinting technique has the honor of being the first FPO post with actual spices mixed into the ink. 




Quantity Produced


Production Cost

Production Time

8 hours

Dimensions (Width × Height × Depth)

16 × 20 in

Page Count

Paper Stock

French / Speckletone / True White / 100 C

Number of Colors






This piece is available for purchase for $30.00

Description ---

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Project Description

Earlier this year, I participated in Moving Design, a collective of designers with a mission to encourage environmental sustainability in Chicago's West Loop neighborhood. For the initiative, I designed a poster to entice West Loop residents to try composting food scraps—a simple yet very rewarding environmental practice.

The poster, designed to mimic the WPA action posters of the 1930s, has minimal graphics and a direct message. To compliment both, I collaborated with Tyler Deal of Idiot Pull to use his original printing method—spice inks using cinnamon and paprika!

Production Lesson(s)

I've experimented with spice inks a lot in the past, but this is the first time I've printed with them for a client. Adrianne's poster had the perfect message for me to flex my muscles and try to perfect the process. In order to get a saturated color with the spices, I had to print with a low-mesh count screen; 110 to be exact. The lower the mesh-count, the more saturated and textured the print becomes. Whoever said "don't play with your food" clearly wasn't a screenprinter.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 12, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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