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Lead Image

Fragments 2012


Production Method




Estudio Menta



Mediterráneo Proceso Gráfico

Estudio Menta was asked to design the catalog for Fragments—an exhibition of Valencian photojournalists work over the past year—for the third year in a row. The catalogue presents artists’ work and texts about the artists’ work in the traditional format: on newsprint. 



Journalists Association of Valencia (UNIÓ de PeriodiĀ­sets)

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

16.9 × 11 in

Page Count

Paper Stock

46g news paper for interior
Pink modeling cardboard on covers (classic cardboard used for modeling Valencian fallas)

Number of Colors

4 interior / 1 cover


1 cover




Trola by Jordi Embodas
Halis R by Ahmet Altun


Description ---

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Project Description

Image and catalog design for the exhibition 'Fragments d'un any' organized by the Association of Valencian Journalists which narrates the former year's highlights from the point of view of Valencian professional photojournalism. We were commissioned for this project focusing on the internal crisis of this sector for the third consecutive year. Stemming from a reflection on the state of photojournalism today, we paid tribute to this activity as a whole, aided by a speech on integrity, which claimed that without photojournalists there is no journalism, and thus grieving the loss of a profession.

Production Lesson(s)

Mixing techniques—industrial, traditional or both—is always enriching for the project and for your skills as a designer who knows how important production is for understanding graphic design as a discipline that produces "objects".”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 11, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End