ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

The Belafonte Poster


Production Method




Alex Pearson



Baker Prints

Not only did Alex Pearson put in extensive hours planning and constructing this exceptional illustration, he also produced a shot-for-shot recreation of the scene that inspired the illustration (video embedded at the bottom of the post). From the striking attention to detail to the awe-inspiring textured shading to the jaw-dropping amount of tedious hours put in, this project just keeps on giving. 




Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

18 × 36 in

Page Count

Paper Stock

Domtar / Cougar / Bright White / 100 C

Number of Colors





Futura (modified) manually created outline version of typeface

This piece is available for purchase for $50


Recent Posts



Project Description

This poster is inspired by my favorite scene in the "Life Aquatic with Steve Zissou". I always loved the cutaway of the ship featured in the movie, and have wanted to illustrate it for years. I spent numerous hours studying shots of the set in that scene, and recreated it in loving detail. I also decided to make a video of my poster that is a shot for shot remake of that very scene in the film. Watch it here.

Production Lesson(s)

The entire printing process and setup was a more daunting task than anything I've done before. Creating manual separations from a file that consisted of hundreds of layers took an exceptional amount of time, then manual trapping took more time on top of that. There was no automation in that process. The screen printing also provided some extra challenges, because most printers don't screen print that large. I usually use a printer in town only a few minutes away from where I work. I ended up finding Baker Prints in Chicago. Because I'm in Nashville, having that distance, and not being able to ride over at a moments notice to proof or approve things adds a level of stress to the job. Not to mention shipping. 200 prints at 18-by-36 is pretty heavy... and large. Despite all this the prints turned out absolutely fantastic.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 3, 2014


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End