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BROWSE


Lead Image

After designing photographer Sarah Dawson’s monogram logo, Mode Design wanted to create a business card that would be as unique and expertly crafted. Flourishes and cutouts complete Sarah’s backstory as a bold, feminine world-traveler. Furthermore, the choice of blue for the brand will distinguish her from other photographers. 

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Client

Sarah Dawson Photography


Quantity Produced

500


Production Cost


Production Time

2-3 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in


Page Count


Paper Stock

Neenah 110 lb


Number of Colors

2 colors

Varnishes


Binding


Typography

Neutraface

 


Sarah Dawson Photography: Logo & Business Card
Sarah Dawson Photography: Logo & Business Card
Sarah Dawson Photography: Logo & Business Card
Sarah Dawson Photography: Logo & Business Card ---

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Project Description

After designing the logo, we wanted to create a business card that would be unique, and represent her as a photographer in both weddings and more. It was important to create an identity that showed her as a world-traveller, feminine and bold. The card features a custom die-cut that accentuates the design's flourishes and gives it a unique shape.

Production Lesson(s)

I tried printing with just one color, but using a percentage of the color on the flourishes ended up showing halftones in the proof. Adding a second Pantone color solved that problem instantly.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 27, 2014

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Filed Under

Business Cards
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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