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Lead Image

After designing photographer Sarah Dawson’s monogram logo, Mode Design wanted to create a business card that would be as unique and expertly crafted. Flourishes and cutouts complete Sarah’s backstory as a bold, feminine world-traveler. Furthermore, the choice of blue for the brand will distinguish her from other photographers. 



Sarah Dawson Photography

Quantity Produced


Production Cost

Production Time

2-3 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah 110 lb

Number of Colors

2 colors






Sarah Dawson Photography: Logo & Business Card
Sarah Dawson Photography: Logo & Business Card
Sarah Dawson Photography: Logo & Business Card
Sarah Dawson Photography: Logo & Business Card ---

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Project Description

After designing the logo, we wanted to create a business card that would be unique, and represent her as a photographer in both weddings and more. It was important to create an identity that showed her as a world-traveller, feminine and bold. The card features a custom die-cut that accentuates the design's flourishes and gives it a unique shape.

Production Lesson(s)

I tried printing with just one color, but using a percentage of the color on the flourishes ended up showing halftones in the proof. Adding a second Pantone color solved that problem instantly.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 27, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End