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Lead Image

Tom Froese Stationery


Production Method




Tom Froese Design & Illustration

Letterpress: Everlovin' Press
Photos of the work: Nychuk Design



Everlovin' Press

Tom Froese designed these cards as tangible keepsakes, instead of simple calling cards. Letterpress allowed him to create tactile interaction with his illustration. The printing method also aligns nicely with Froese’s illustration style, which he admits takes inspired from letterpress and silkscreen techniques. The results are reminiscent of Eames-era design artifacts that one might hold on to if just to admire from time to time. 




Quantity Produced


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

Post Cards: 4.5 × 6.5 in
Business Cards: 3.5 × 2 in

Page Count

Paper Stock

Rising museum board / 180 lb

Number of Colors





Eames Century


Tom Froese: Personal Stationery
Tom Froese: Personal Stationery
Tom Froese: Personal Stationery
Tom Froese: Personal Stationery
Tom Froese: Personal Stationery ---

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Project Description

These letterpressed business cards and post cards were designed as tangible mementos I could leave with people with whom I meet and people I would like to connect with, respectively. They provide a tactile way for people to interact with my illustration, to not just see the forms but to feel them, to run their finger along them. What I like about letterpress printing is that it is its own evidence of the process. You can see and feel the impression where the ink was laid down. There is something very honest about letterpress printing, where you work in limited colours, and those colours will only ever be themselves, not part of some matrix of many colours pretending to be one. Letterpress is a very natural production method for my illustration style, which uses larger coloured forms accented by simple, often linear details. I usually volunteer the constraints of letterpress/silkscreen methods as a basis for my work, so in this sense, this is the truest way for people to encounter my work.

Production Lesson(s)

One thing I wasn't sure would work was the use of textures in letterpress (particularly in the brayer marking on the post card). Vince at Everlovin' was able to convince me it would, and by gosh he did it. One thing he cautioned me about was doing a flood of colour—originally the post cards were to be full bleed red with white knocked out. While it could work, it might have reduced the overall depth of impression, which, when you're doing letterpress, you want to take advantage of.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 20, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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