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Eddie Van Halen 35th Anniversary Packaging


Production Method




Dunlop in-house Design Studio

President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Photographer: Mick Waller
Production Artist: Hank Alva



Elwood Packaging

Eddie Van Halen’s iconic “Frankenstein” pattern comes alive in this black on black packaging treatment designed in-house at Dunlop. The three pedals are each hand-painted with a different stripe pattern while the subtly reflective black boxes unify the set with a sense of mystique.  



Eddie Van Halen

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Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors



High Gloss UV





Eddie Van Halen 35th Anniversary Packaging
Eddie Van Halen 35th Anniversary Packaging
Eddie Van Halen 35th Anniversary Packaging
Eddie Van Halen 35th Anniversary Packaging
Eddie Van Halen 35th Anniversary Packaging
Eddie Van Halen 35th Anniversary Packaging ---

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Project Description

Our challenge was to design packaging for a series of 3 guitar effect pedals marking the 35th anniversary of the release of Van Halen's debut album. The pedals themselves are hand-painted in 3 different colorways, and are all unified by the iconic Eddie Van Halen (EVH) "Frankenstein" stripe pattern, used extensively on his custom guitars since the late ’70s.
Our goal was to identify the EVH 35th Anniversary Series as a premium offering by employing a minimalist presentation and using custom printing processes. The triple-black matte finish box is wrapped with a Gloss Varnish print of the EVH "Frankenstein" pattern; the linework of this pattern is so iconic in the realm of rock that it is still recognizable even when taken outside of its trademark color schemes. The subtle reflective effect of the black-on-black graphic pattern forgoes the “hard sell” pitch of typical music instrument packaging and creates a sense of mystique around the product within.
We chose the Umbra typeface—used on Van Halen’s debut record in 1978—to convey the inspiration and design intent of the EVH 35th Anniversary Series. The sharp drop shadows and machined look provide a crisp contrast with the handcrafted and hand-painted presentation of the EVH 35th Anniversary Series effect pedals.

Production Lesson(s)

Silkscreened UV Gloss varnish bleeds! Tiny graphics and fine lines are tough to hold-up, so the bolder the better!”

Post Author

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 2, 2014


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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