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Lead Image

Back Alley Barbershop Collateral


Production Method




Plus63 Design Co.

Dan Matutina: Lead Design, Creative Direction
Joanna Malinis: Design
Kitkat Pecson: Design
Bernice De Leon-Yumul: Design
Dang Sering: Copywriting
Edward Quiambao: Carpentry & Craft




In addition to a list of “old-school” grooming options, upscale Singaporean barbershop Back Alley also serves coffee on embossed leather coasters and displays its offerings on handmade iron and wood clipboards.  



Back Alley Barbershop

Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors


Foil Stamping



Schwager Sans


Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral
Back Alley Barbershop Collateral ---

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Project Description

Back Alley is a barbershop that wants to re-introduce the old school way of grooming men. We wanted to showcase a mix of old school and new school aesthetics when we designed the identity and the space. It's a high-end establishment, so we wanted to show this in the production as well.

We wanted to experiment a bit with the menu. So instead of buying ready made clipboards, we made one from scratch. We pasted galvanized iron sheet and wood together. To keep the paper menu in place, we used magnets. The barbers liked using it because it's convenient and useful at the same time.

We also asked Cacha, a local leather shop to make custom leather coasters. Apart from being a barbershop, Back Alley serves good coffee and beverages to their clientele.

Production Lesson(s)

This was quite interesting in terms of production because we were able to try new things. For one, the business cards were printed in Singapore. Even if the production was a bit pricey, it was still cheaper compared to printing it here in Manila. It also helped that our client was based in Singapore (but the business is here in Manila), so he did the coordination for us. I know it's a bit backwards, but our client is awesome that way. People who saw the cards were really impressed because you rarely see cards printed that way here in the country.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 21, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End