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Lead Image

Capsule Holiday Thinking Putty


Production Method

Foil stamp




Creative Director: Brain Adducci
Designer: Beth Sicheneder



McIntosh Embossing

What creative could possibly resist the allure of a fresh, shiny capsule of silly putty?  




Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

Tins: 3 × 1 × 3 in.
Card: 4 × 4in

Page Count

Paper Stock

Anchor / Pastel Blue / adhesive backed
Crane Lettra / White / 110 C /

Number of Colors





Capsule Holiday Thinking Putty
Capsule Holiday Thinking Putty
Capsule Holiday Thinking Putty
Capsule Holiday Thinking Putty ---

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Project Description

Capsule wanted to do something for the 2013 holiday season that inspired creative ideas in a physical way. We wanted to inspire a way for these ideas to become a reality using the crafting skills of our own two hands. Inspired by some of our own methods used to dream up new possibilities, we used a favorite tangible piece of inspiration to promote our design thinking philosophy. Putty.

When concepting ideas for the design of the presentation and delivery of the Thinking Putty tin, the Capsule design team wanted something that would tailor to the spirit of the holidays but also hold up the importance of thoughtful design. We needed to be sure that the intent of the putty was communicated in an efficient and inventive manner. Putty tins were mailed to nearly a thousand friends, partners and clients of Capsule. Recipients were encouraged to create with the putty and socialize their craft for the world to see.

The finished product is a delicate, foil stamped putty tin and card design, inspired by "bright ideas"€ and the holiday season. The copy on the card, which reads, "form your thoughts, shape your ideas and stretch your creativity, inspire that a-ha€ moment" shares with recipients the intent of the putty. Capsule's Thinking Putty encourages recipients to shape, form and stretch thoughts and ideas into something tangible and inspiring for those around them.

Production Lesson(s)

The trick with these tins was to find a silver foil that would contrast with the blue paper to give the effect that it was 'lighting up' when hitting the light. We worked with McIntosh Embossing to find just the right one.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 14, 2014


Filed Under

Foil stamp
Holiday Gift


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End