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Lead Image

Fulton & Roark Wax Cologne Packaging


Production Method




Metaleap Creative

José Reyes: Creative Director
Ashley McGrath: Senior Art Director
Ashley Shugart: Designer
Joe McKendry: Illustrator



Henry and Company

Armed with a good idea and actionable business plan, men’s grooming specialists Fulton & Roark approached the designers at Metaleap for a few introductory assets to get the brand up and running. With the use of a custom die and 100% cotton paper, Metaleap created a band for F&R’s solid cologne line that holds together without any glue or sealing. They credit the “grippiness” of the thick Savoy paper. 



Fulton & Roark

Quantity Produced

3,000 ea of 3 different labels

Production Cost

Production Time

Dimensions (Width × Height × Depth)

5.63 × 1.13 × .0625 in.

Page Count

Paper Stock

Savoy / White / 118C

Number of Colors







This piece is available for purchase for $42

Fulton & Roark Wax Cologne Packaging
Fulton & Roark Wax Cologne Packaging
Fulton & Roark Wax Cologne Packaging
Fulton & Roark Wax Cologne Packaging
Fulton & Roark Wax Cologne Packaging ---

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Project Description

The creation and appreciation of cultural goods has long been a part of Metaleap's DNA. So when an opportunity came along to design a new line of men's grooming products, we were intrigued. But what convinced us to take on the project was meeting the guys behind Fulton & Roark.

Many specialty projects start with a couple of people who have a dream, but rarely do we meet a team that is positioned to act on it. F&R's founders met in business school and, like many people, had an idea, but they also moved quickly to an actionable business plan.

We clicked with them when we realized we shared a unique balance between creativity and strategy. Like many specialty projects, F&R needed to make a big splash with few assets to help carry the brand. We began by creating their logo, then followed up with a website, some supporting print collateral pieces and the packaging for their first product: a men's solid cologne in three fragrances. Keep a lookout for more gentleman's products to come from F&R, available at specialty stockists in the Southeast and beyond.

Production Lesson(s)

We needed to create a die that allowed for the band to connect and hold together without any glue or seal affixed to the band. So we ended up inventing a die just for this band that was easy to assemble and that would fit snugly around the product, but not slide off easily. The Savoy paper stock being so thick and 100% cotton gave us the grippiness we needed to do the job.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 8, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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