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Lead Image

Mohawk Maker Campaign


Production Method




Hybrid Design

Creative Director: Dora Drimalas
Design Director: Caleb Kozlowski
Designer: Mike Andersen
Photographer: Jeff Dey  



O'Neil Printing
Shapco Printing Inc.

In grad school, my professors would always say, “Make more!” after every critique. If you keep producing work, you’ll get through the obvious junk to the creative gold glittering beneath the surface. This Mohawk newsletter, manifesto, and cooperative publication are aimed at makers of all kinds, sharing that same inspiring message while being evidence of successful iteration itself. Founded in 1931, Mohawk continues to evolve and explore, innovating paper and the way we interact with it. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Mohawk / Superfine / Eggshell / Ultrawhite

Number of Colors



Spot dull varnish




Chalet New York Nineteen Sixty


Mohawk Maker Campaign
Mohawk Maker Campaign
Mohawk Maker Campaign
Mohawk Maker Campaign
Mohawk Maker Campaign
Mohawk Maker Campaign ---

Recent Posts



Project Description

Hybrid Design conceptualized and designed a new 2013 corporate campaign for Mohawk. The “Mohawk Maker” campaign is designed to support the idea of “makers” from every aspect; artisans, printers, small manufacturers, designers and artists alike. Those who are continue to craft in this digital revolution.

Production Lesson(s)

Three publications were designed to speak to all communities of makers: The Mohawk Declaration of Craft, the Mohawk Maker Quarterly, and the Mohawk Cooperative. Each designed to talk directly to it’s audience (manufacturers, designers, and printers respectively), and connect them together.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 15, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End