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Lead Image

Sample a few more of the beers, wines, and whiskeys on these tasting maps, and I’ll tell you the real definition of dry trapping. 



33 Books Co.

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

United States of Beer Poster: 25 × 39 in.
Great Wines of France: 24 × 24 in.
Single Malts of Scotland: 18 × 24 in.

Page Count

Paper Stock

French / Durotone

Number of Colors





This piece is available for purchase for $30

33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters
33 Books Co. Map Posters ---

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Project Description

33 Books Co. is a small business based in Portland, Oregon that creates unique tasting diaries designed for taking down notes about beer, wine, whisk(e)y, coffee and other fine consumables.

A recent expansion into "tasting maps" — large format geographic posters based on the popular books — is the work you see here. Each poster was offset printed on heavy French brand recycled paper, and printed with a variety of metallic, custom and standard Pantone inks with dry trapping overprint effects.

Unique boxes were designed to work as both self-mailers and retail-ready packaging, hinting at the high production value contents within.

Production Lesson(s)

Always get drawdowns made on colored stock, especially when using dark stock. Metallic inks are mostly opaque, but not quite. Inks look different when overlaid wet than when overlaid dry. Paper expands and contracts according to humidity - big sheets more than small ones.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 6, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End