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Lead Image

Designer Jack Muldowney’s victorian inspired logo and collateral for Lousiville, KY-based interior design studio Bella Casa pays homage to the area’s French influence.  



Bella Casa Interiors

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 × 2.25 in.

Page Count

Paper Stock

Cougar / White / 180 C

Number of Colors

1/0 black + foil stamp




Berthold Akzidenz Grotesk
Neutraface Slab Text


Bella Casa Business Cards
Bella Casa Business Cards ---

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Project Description

The logo and business cards for this interior decorator were designed to match the "old world" aesthetic of the Victorian homes popular in Louisville. So, a custom "BC" monogram was illustrated to act as the anchor to the business card and brand itself.

Production Lesson(s)

With some of these old school printers, make sure you are working closely with them to ensure they are achieving the finishes you want for the piece. We'd actually been quoted, and paid, for a metallic silver edge painting on the cards to pull them together, but when we got them, the finish showed as a light gray at best. It's not the most fun dealing with setbacks like that.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 2, 2014


Filed Under

Business Cards
Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End