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Lead Image

Goods & Services and Flash Reproductions Holiday Gift


Production Method




Goods & Services

Carey George, Creative Director
Sue McCluskey, Creative Director Editorial
Ryan Booth, Designer/Design Manager
Christian Blau, Designer
Chris Beard, Writer
Kelley Doris, Writer
Kori Garcia, Project Manager



Flash Reproductions

The combination of plaid, black and white illustrations, and glass full of amber creates a vibe so luxurious and celebratory, this gift would be welcome all year round.  



Self-promotion for G&S & Flash Reproductions

Quantity Produced

350 of each design

Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

120 LB C

Number of Colors

Our True North Strong & Sweet: 3
True Maple Love: 4




Mathlete, Open Sans, Sullivan, Ranger, Knockout


Goods & Services and Flash Reproductions Holiday Gift
Goods & Services and Flash Reproductions Holiday Gift ---

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Project Description

For their 2013 client holiday gift, Goods & Services and Flash Reproductions decided to make the season a little sweeter by treating recipients to a flight of three different grades of maple syrup.

Following their mandate of giving handcrafted products from local producers, Goods & Services sourced the syrup from Matthews Maple Syrup, a family-owned farm in Powassan, Ontario. Ranging from light to medium to amber, each of the syrups was custom bottled and labelled with names that reflect an aspect of Canadiana: light like the song of a voyageur (light), smooth like the shot of a hockey player (medium), and strong like the arms of a lumberjack (amber).

Continuing the theme of Canadiana, all three syrups are nestled inside a bright red, specially designed box, with a subtle pattern of iconic images from a Canadian winter, as well as an homage to maple syrup, written in the style of Canada's national anthem.

Thanks to precision measurement and cutting techniques, each bottle sits snugly inside its own slot in the custom-made box, held in place by the box's label.

Production Lesson(s)

There were quite a few challenges on this job. Our first challenge was to find a syrup producer who could prepare the quantities we needed on relatively short notice and then we had to source and make decisions on the bottle itself (dimension/size/etc.).

Once all that was sorted out, we then moved on to the cardboard package. Our original intent was to laser cut the layers of cardboard and glue them to make the boxes, but laser die cutting proved too slow of a process. After a number of substrate options were tested, we settled on die cutting layers of cardboard and sandwiching them together, something both us and Flash had never done before.

The whole project was an exercise in trial and error, but the great response received from clients, family, and friends was well worth the trouble.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 2, 2014


Filed Under

Holiday Gift


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End