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Lead Image

At first glance, I thought this splendid graduation announcement was designed by a high school student, and I was ready to throw in the towel as a designer. Relieved—but no less impressed—when I realized the package was designed by the graduating’s older brother, this is still the only graduation I’ve ever actually wanted to attend. 



Erick Coca

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Invitation: 5 × 7 in.
Foil-Stamped Belly-Band: 5 × 12 in.

Page Count

Paper Stock

Neenah / Crane Lettra / Ecru White / 110C

Number of Colors

Pantone 117U / Pantone Black 6U / Blind deboss






Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement
Juan Coca Graduation Announcement ---

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Project Description

I approached this project with the idea of creating a truly unique commencement announcement card. I wanted it to reflect the courteous and urbane qualities of the client. I settled on letterpress, known for the remarkable and noteworthy first-impression (no pun intended) it has on people; akin to the personality of the client. The color scheme: A rich gold combined with black to symbolize achievement and the formality of the event, respectively. A blind impression was then added as a transitional medium to help break up pieces of information.

Continuing with the concept of an exclusive announcement card, a personalized, foil-stamped belly-band was added. This made for a more complete and elegant presentation.

Also green in color, the carrying envelope was given a roll-over label that was inspired by the idea of a hand-delivered / hand-signed card, which only added to the concept of a truly personalized announcement that still carried school pride. Matching "Thank You" cards included.

Production Lesson(s)

Production went very smooth, and the prints came out just the way I had envisioned them. We did, however face really tight registration, which posed to be more of an obstacle due to the time frame given. Graduation is right around the corner! That being said; be prepared. Time is not always your friend, so plan ahead, and expect a few hiccups here and there. You will thank yourself!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 10, 2014


Filed Under

Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End