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Lead Image

Live at the Distillery: Sign Painters Movie Premiere Collateral


Production Method




The Distillery

Creative Director: Daryl Prondoso
Director: Nathan Leong
Printing: The Distillery
Binding: Elise Polito



The Distillery

Sydney, Australia based full-service agency The Distillery hosts “Live at the Distillery” in an effort to bring designers and other creatives together. This edition boasts a live sign painting workshop accompanied by letterpressed flip-books and popcorn containers to celebrate the premiere of Sign Painters




Quantity Produced


Production Cost

Production Time

3 days

Dimensions (Width × Height × Depth)

3.5 × 2.2 × .4 in.

Page Count


Paper Stock

Buffalo Board  / 320gsm
Gmund / Linen Cream / 110gsm

Number of Colors




Sewn Stitch




Live at the Distillery: Sign Painters Movie Premiere Collateral
Live at the Distillery: Sign Painters Movie Premiere Collateral
Live at the Distillery: Sign Painters Movie Premiere Collateral
Live at the Distillery: Sign Painters Movie Premiere Collateral
Live at the Distillery: Sign Painters Movie Premiere Collateral ---

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Project Description

In September 2013, The Distillery hosted a special Sign Painting edition of Live at The Distillery. The night featured a short talk and demonstration from local Sydney sign painter Roger Warsop. Roger's presentation was followed by the eagerly anticipated Australian premiere of Sign Painters: The Movie Produced by Sam Macon and Faythe Levine.

As a special celebration of September's Sign Painting Live at The Distillery, we created gifts exclusively for the guests. We wanted to portray the craft and skill involved in sign painting, in a printed medium, so we designed, animated and produced a 50-page flip-book. This limited edition 100-run piece featured letterpress printing with two inks, and sewn-stitch binding of Gmund Cotton 110gsm and Buffalo Board 320gsm.

We also produced a hand lettered popcorn box, which viewers could pop out and construct themselves. What better way to spend a night than with a movie about sign painters and popcorn in letterpress printed, self-constructed popcorn box?

Production Lesson(s)

Designing a flip book is one thing, but designing one to be letterpress printed proved to be a whole different story. Converting the each frame of animation to be letterpress friendly with overprinting proved to be a long and tedious task. The printing itself also proved to be quite difficult, as 48 frames¬†with 2 colours each involved many plate changes and registration headaches!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 19, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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