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Lead Image

Museum Tower Sales Brochure


Production Method




Commerce House

Lead Designer: James Harrison
Designer: Ky Lewis
Copywriter: Patrick O'Malley
Creative Director, Art: Vincent LoPresti
Creative Director, Copy: Leigh Sander



Blanks (printer)
Roswell (bindery)

Nothing says Dallas like blind embossing, soft touch cover coating, side-stitching, french folded pages, subtle spot varnishes and a library of custom photography. 



Museum Tower

Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

120lb, 100lb, 80lb

Number of Colors



Soft Touch (cover), Satin Aqueous (interior and inserts), Spot Gloss (interior)




Museo Sans


Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure
Museum Tower Sales Brochure ---

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Project Description

Museum Tower, a luxury high-rise in the heart of Dallas' Arts District, needed a sales brochure that would embody all of the grandeur and sophistication featured within their homes. The brochure cover boasts a blind embossed mosaic pattern that mimics the facade of the building. Special techniques including a soft touch cover coating, side-stitching, french folded pages and subtle spot varnishes were introduced to match the unique finishes found throughout the building. A library of custom photography was produced to showcase the architecture, living spaces and amenities offered at Museum Tower.

Production Lesson(s)

When approaching a project with this many special techniques, It's good to give yourself a generous window for production time, as complications are sure to arise, causing adjustments that can eat into a schedule in the most unpredicted ways.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 16, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End