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Lead Image

Typically considered bad practice, I can see how letterer Tim Skirven would make an exception to the “never take trade for design” rule for Richmond, VA cafe and market Saison Market. 



Saison Market

Quantity Produced


Production Cost

Production Time

5 Days

Dimensions (Width × Height × Depth)

5 × 7 × 4 in.

Page Count

Paper Stock

32 oz. Glass Growler

Number of Colors





Custom hand-drawn type on the front
SAA Series on the back

This piece is available for purchase for $18

Saison Market Growler
Saison Market Growler
Saison Market Growler ---

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Project Description

Typographic treatment of the street names in the Jackson Ward neighborhood of Richmond, VA. Laser etched by Big Secret for the grand opening of the Saison Market.

BIG SECRET used a CO2 laser and a rotary attachment to etch each growler with a highly focused beam of light. Saison Market plans to produce a new growler every season, each featuring original artwork from a new artist.

Production Lesson(s)

Support your neighborhood and local business. It will manifest itself into an amazing place to grab some brews and meet with friends.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 13, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


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