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Lead Image

Sitka Salmon is a community supported fishery in Alaska that ships to homes in the Midwest. Opting to personalize customer communication, this spread of identity materials contains handwritten notes and specific data on where each fish comes from. What a catch!  



Sitka Salmon Shares

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

80#, 100#

Number of Colors

1c and 4c




LHF Antique Half Block
American Typewriter


Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding ---

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Project Description

Sitka Salmon Shares is a Community Supported Fishery (CSF) in Sitka, Alaska that ships high quality King, Coho, and Sockeye Salmon direct to Midwestern homes throughout the fishing season. There are dozens of touch points in this experience, including a custom delivery box, hand-written thank you notes from fishermen, buying guides, atmospheric postcards, sustainability information, business cards, envelopes, stickers and a robust sales folder / packet.

Production Lesson(s)

This was our first project with a dedicated print budget. It was a fun challenge deciding which pieces to invest in and which ones to run more affordably. Luckily, we were able to print everything locally which meant the color matching problems we've had in the past (when dancing between offset and digital) were avoided, though this is more of a reflection on how great the guys at Faulkenberg are, than any of our production prowess.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 30, 2014


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End