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Lead Image

The World’s Most Eco-Friendly Calendar


Production Method




Memac Ogilvy

Creative Director: Ramzi Moutran
Associate Creative Director: Sascha Kuntze
Art Director: Jesse Bray
Art Director: Irfan Ghani
Copywriter: Conrad Theron



As a part of their quest to become the most ecologically sustainable car manufacturer, Volkswagen gifted customers with this foldable, 99.9% recycled material phone stand which also doubles as a TV and a Game Boy. 




Quantity Produced


Production Cost


Production Time

2.5 Weeks

Dimensions (Width × Height × Depth)

4.9 × 6.1× .79 in

Page Count

Paper Stock

Post-consumer recycled paper

Number of Colors





Volkswagen Black
Helvetica Light


The World's Most Eco-Friendly 

The World's Most Eco-Friendly 

The World's Most Eco-Friendly 

The World's Most Eco-Friendly 

The World's Most Eco-Friendly 

Calendar ---

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Project Description

Thousands of calendars are sent out every year. We didn't see a need to make another one. Especially when nowadays most people actually use calendars on their phones or computers instead. To form a lasting relationship for Volkswagen with their key customers, sales staff and new and existing partners, we came up with an idea: to create an ever-lasting phone stand. The world's most eco-friendly calendar was born, made of 99.9% recycled material and entirely carbon-offset (for the remaining 0.1%, the production and shipping).

The world's most eco-friendly calendar was created under the Think Blue umbrella, Volkswagen's mission to become the world's most ecologically sustainable car manufacturer. Leading by example is the key strategy to change consumer behavior.

Production Lesson(s)

Using recycled materials was a challenge at first, sourcing them and finding eco-friendly inks too.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 17, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End