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Lead Image

University of Hartford Viewbook


Production Method





Chief Creative Director: Darryl Cilli
Executive Creative Director: Jim Walls
Creative Director: Sig Gross
Assoc. Creative Director: Travis Ludwig
Account Supervisor: Chelsea Krueger
Designers: Dan Kent, Ben Harrison



Epic Litho

160over90’s tiered, multi-format viewbook—part of a larger re-branding project for University of Hartford—emobodies the diverse experience that is student life at UHart. 



University of Hartford

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

9 × 12 in.

Page Count


Paper Stock

Cover: 63# Soporset Opaque Cover

Number of Colors




Saddle Stitch


Arbor Brush


University of Hartford Viewbook
University of Hartford Viewbook
University of Hartford Viewbook
University of Hartford Viewbook
University of Hartford Viewbook ---

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Project Description

As part of a larger University of Hartford branding effort, national branding agency 160over90 conceptualized and created a graphic, multi-format viewbook that artistically conveys prospective students' journey of personal growth.

Visible through its clear-wrap envelope, the viewbook features a colorful, tiered cover that's representative of the University of Hartford experience: different at every turn. Both the book construct and the story content begin with a singular, narrow point of focus that physically expands, much as students' frame of reference and field of opportunity grows exponentially over the course of a Hartford education.

Truly, the viewbook—like the University of Hartford— is distinctive by design.

Extended Credits
Copywriter: Kris Blake
Production Managers: Beth Julian and Ryan Greenberg
Photographerd: Tom Ammon and Ryan Greenberg
Project Manager: Michelle Shekari

Production Lesson(s)

One of the main things I learned during this project was the value of using a UV printer. Working with UV ink and a UV printer can really change the brilliance of the color and the detail of the images.  It's much more vibrant and the colors really pop.  After using this type of printer (for the first time), I realized value as the detail of the work was visibly enhanced. Not only does this improve the color of the print, UV printing can also reduce the length of time it takes to execute a job.  An added benefit when printing a larger number of assets.  Moving forward, when applicable, UV printing will certainly be my recommendation for print projects.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 11, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End