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Lead Image

Way Huge Packaging


Production Method

Hot stamp



Dunlop Manufacturing, Inc.

President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Photographer: Mick Waller
Production Artist: Hank Alva
Illustrator: Dirty Donny Gillies




Reinforcing the “campy, sleazy 1970s vibe of the Way Huge brand” Illustrator Dirty Donny Gillies’ limited edition, 420 friendly Swollen Pickel pedal for Dunlop comes with an individually numbered hotel key tag instead of paper certificate.  



Way Huge by Jeorge Tripps

Quantity Produced


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Hand drawn
Cooper Black


Way Huge Package Design and Collateral
Way Huge Package Design and Collateral
Way Huge Package Design and Collateral
Way Huge Package Design and Collateral
Way Huge Package Design and Collateral
Way Huge Package Design and Collateral ---

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Project Description

The look of the Way Huge pedals themselves has traditionally consisted of a quirky display typeface coupled with an equally quirky/juvenile double-entendre product name and fluorescent anodized aluminum housings. For the limited edition Swollen Pickle (limited to 1,000 units), we saw an opportunity to do something different. We collaborated with famed underground rock artist Dirty Donny Gilles, and his illustration of the Swollen Pickle character brings the face of the pedal to life with a garish 4 color silkscreen. Also, instead of identifying the 1,000 packages with a traditional limited edition paper certificate, we reinforced the campy, sleazy '70s vibe of the Way Huge brand by producing individually numbered vintage-style hotel key tags.

The limited edition package includes: a Swollen Pickle stomp box, product manual, fluorescent PMS 802C buttons & individually numbered hotel key tag.

Production Lesson(s)

When printing a complex screen print, it's important to note screen order in your files. When the first articles came through the door, a few colors were getting buried in the printing process. Adjusting the screen order from lightest to darkest fixed all our problems!”

Post Author

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 20, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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