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Brownstein Group 50th Anniversary Invitation


Production Method




Brownstein Group

Executive Creative Director: Dan Shepelavy
Associate Creative Director: Colleen Masters
Senior Art Director: Kyle Ferino
Studio Manager: Mark Schaeffer
Production Manager: Nancy Logan



Prism Color Corporation

Philidelphia based Brownstein Group celebrates their golden anniversary with happily married dull and spot UV varnishes.  



Self Promo

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Endurance Silk, 130 Cover

Number of Colors

2 hits of black
Gold foil


Dull aqueous flood
Spot UV over black
Dull Aqueous Trim



Brandon Grotesque


Brownstein Group 50th Anniversary Invitation
Brownstein Group 50th Anniversary Invitation ---

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Project Description

We created this piece in honor of Brownstein Group's 50th anniversary. The company was holding a party in celebration and this was the invitation that preceded it. For the invitation we wanted to play off the fact that the 50th anniversary is the "golden anniversary" and that while we may be older, our ideas and our work are still fresh.

Production Lesson(s)

One of the biggest challenges was trying to make the word Old pop off the black background.  This was achieved by hitting the background with a dull varnish, and then hitting just the old with a spot uv varnish to give it a high gloss pop.  This turned out to be exactly the look we were trying to achieve.  ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 17, 2014


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