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Lead Image

lockstep studio New Year Card


Production Method

Linoleum block
Rubber stamp



lockstep studio

Dailey Crafton and Cindy Rodriguez



lockstep studio

Designers Dailey Crafton and Cindy Rodriguez celebrate the new year and the formation of their new collaboration—lockstep studio—with a charming lino-cut and rubber stamp combo.  




Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

5 × 7 in

Page Count

Paper Stock

Canson Editions (Vanilla)

Number of Colors





Whatever the typeface is that comes on the Cosco 2000 kit


lockstep studio New Year Card
lockstep studio New Year Card
lockstep studio New Year Card ---

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Project Description

The purpose of lockstep studio's new year card was, as you might have guessed, to wish the receiver of the card a happy new year! and of course to promote our newly founded lockstep studio to companies and organizations whose work we admire and with whom we would like to collaborate.

The visual concept, namely the straight-lined lettering of "happy new year," was developed in such a way to mirror the style of the lockstep studio logo. we thought the style of the lettering lent itself very well to the linocut printing process.

Production Lesson(s)

A great-looking piece of design can be produced with just a few supplies, a little ingenuity and resourcefulness. I don't think designers often consider linocut as a viable production method, but it really is a simple technique, and produces rich, robust and unique results, especially with one-color, hard-edged design. we cut the linoleum block 2up, so we were able to print two cards at a time, which means it wasn't a terribly time-consuming endeavor either.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 15, 2014


Filed Under

Holiday Card
Linoleum block
Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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