ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

SFS Architecture 40th Anniversary Invitation


Production Method

Foil stamp



REACTOR Design Studio

Creative Director: Clifton Alexander
Art Director: Chase Wilson
Designer: Julie Sebby



A.C. Printing

Fun-loving and low-ego SFS Architecture uses laser-cutting, gold foil, and self-deprecating humor to engage attendees of their 40th anniversary celebration.  



SFS Architecture

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

100 Cover

Number of Colors




belly band



SFS Architecture 40th Anniversary Invitation
SFS Architecture 40th Anniversary Invitation
SFS Architecture 40th Anniversary Invitation
SFS Architecture 40th Anniversary Invitation ---

Recent Posts



Project Description

After keeping a low profile for most of its 40 years, SFS launched a two-phase campaign to publicly celebrate the 40th anniversary of the company. The overarching goal of the campaign was to strengthen the position of the company as a leading and innovative architectural design firm.

In the first phase, a general announcement was designed to strengthen the SFS brand, celebrate four decades of architectural practice, visually represent the firm’s award-winning design capabilities and thank those with whom we had collaborated with over the years.

The second phase, invitations to an anniversary celebration, highlighted the firm’s light-hearted, fun-loving and low-ego culture. We drew on the location of the party (a brewery) and the firm’s self-deprecating humor to create an invitation and a series of coasters featuring unfinished jokes (ex./ three architects walked into a room…) that engaged guests in the party.  The coasters encouraged guests to interact via social media prior to the party by submitting their own endings to the jokes, and the coasters also doubled as a keepsake.

Production Lesson(s)

The most difficult part of this project was laying down the huge area of foil on the felt textured surface. The edges of the foil would tend to pull up after every hit, so the printer had to use all sorts of little tricks to get the foil to stay down. We went through a lot of press sheets to get it just right, but it was well worth it. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 14, 2014


Filed Under

Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End