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Documenting the work and exchanges between collaborating artists in South Korea and Singapore, this pamphlet uses the metaphor of camera obscura to convey the swapping of location. While matching Pantones to paper stock was one hurdle of the project, smooth transitions across the gutter is another subtle production triumph.  



The Substation

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The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure ---

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Project Description

Promotional poster and exhibition brochure for "€˜The Substation Seoul Art Space Mullae Project Part One 2013/14"€™. The exhibition, jointly organised by The Substation and Seoul Art Space Mullae, featured the outcomes of an artistic exchange between a pair of Singaporean and South Korean artists during a residency programme in Singapore. The group would continue a second residency in South Korea and would later exhibit the outcomes in Seoul.

Inspired by the exchange of letters and photographs of the view from the studio windows between the artists prior to their residency in Singapore, the idea of the camera obscura is used as a metaphor for the concept for the exhibition identity. Each artist's "window"€ would be exchanged, translated and transformed during the residency while working together in the process of creating their art.

Production Lesson(s)

We've learnt how challenging it was to match coloured paper stocks with printing with Pantone colours, especially in this project where the chosen book block paper comes in limited grammage that was not suitable for the brochure cover.”

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Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 24, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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