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Lead Image

UT Austin Challenge Coin


Production Method




Hoyt Haffelder

Creative Director: Michael Caldwell
Writer: Mary Kincy Cope



Jeff Blue

University of Texas at Austin challenges new students to graduate in 4 years with this commemorative Challenge Coin, which may mark the first time in history that a University actually gave students some coin instead of encouraging them to spend more of it.  



The University of Texas at Austin

Quantity Produced


Production Cost

Production Time

7 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors





Benton Sans


UT Austin Challenge Coin
UT Austin Challenge Coin
UT Austin Challenge Coin
UT Austin Challenge Coin
UT Austin Challenge Coin
UT Austin Challenge Coin
UT Austin Challenge Coin ---

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Project Description

The University of Texas at Austin Challenge Coin is a memento for freshman. It's a reminder that they belong to a community, their class graduation year and the University's rich legacy. Graduating in four years is a challenge and one UT Austin issued to all freshman entering the fall of 2014.

Production Lesson(s)

Specify everything. The production proof of the box included a recessed area for the coin. This wasn't specified, but it was a nice touch by the box maker. In the final delivered product, the area where the coin rested was not recessed. A minor detail but still a lesson learned. You must specify every detail as you would like it. Custom boxes are more expensive than custom coins.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 9, 2014


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End