ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Each of these 450 manually-personalized dust jackets folds out into a poster featuring all of the members of the DBA—a design trade association in the UK.  



Design Business Association (DBA)

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors

Digital CMYK




Helvetica Neue (as per DBA guidelines)


DBA Membership Brochure and Poster
DBA Membership Brochure and Poster
DBA Membership Brochure and Poster
DBA Membership Brochure and Poster
DBA Membership Brochure and Poster
DBA Membership Brochure and Poster
DBA Membership Brochure and Poster ---

Recent Posts



Project Description

Cog Design has created a promotional brochure for the Design Business Association (DBA), posted to each of their member agencies. The brochure comes with a wraparound dust-jacket that opens out to a poster, featuring a list of all DBA members. Each poster is personalised, every list is reordered and shifted in such a way that the recipient's name becomes the show-through message when the poster is folded around the brochure.

Production Lesson(s)

Because each highlighted name needed to be in the same specific position on the poster (while still remaining within the alphabetised list of agencies) the list moves as the personalisation progresses through the alphabet. The complexity of this approach meant that personalisation couldn't be done automatically. Instead each of the 450 posters had to be set up manually. A significant extra investment of time, but one we believe was well spent.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 4, 2014


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End