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Lead Image

Miles Design’s film canister label inspired business card for Indianapolis motion graphics firm New Thread Films mimics a theater ticket and symbolizes a successful production. 



New Thread Films

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

220 DTC

Paper Stock

Number of Colors

2 (PMS 7404 & PMS Warm Gray 5)







New Thread Films Business Cards
New Thread Films Business Cards
New Thread Films Business Cards
New Thread Films Business Cards ---

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Project Description

New Thread Films is a Motion Graphics + Video Production firm located in Indianapolis, IN. Along with creating beautiful work, New Thread Films specializes in telling their client's story. They are the thread between the clients thoughts and end results. Our logo and business cards pay homage to old video reels and canisters / labels.

We chose to letterpress the card on Crane's Lettra paper to further emphasize the style and approach of New Thread. The die-cut mimics a movie ticket: the end result of a successful production.

Production Lesson(s)

Our only challenge, which comes with the process, was the end result of flooding a larger surface area. One that we are happy with the results, but given a different type of project or client could have been more of an issue. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 12, 2014


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End