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Lead Image

Otra Perspectiva Stationery


Production Method




Senyor Estudi

Designers: LluiĀ­s Serra & Mireia Sais
Photographer: Marc Roca



Trayter Arts Gràfiques

Using a blind emboss to physically create different points of view, this stationery will change the way you see.  



Otra Perspectiva

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Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
Otra Perspectiva Stationery
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Project Description

One needs an open mind to be able to see things with perspective. A study in which architecture and interior design complement each other to obtain an overall vision, Otra Perspectiva — "Another Perspective" in Spanish — goes far beyond a monofocal perspective. The logo, created to be read in both directions, incorporates the third dimension with blind pressing or volumetric lettering in order to increase the points of view and perspectives.

Production Lesson(s)

Simplicity. Convey a concept with minimum of elements as possible. We did not want to use blind pressing as a decorative element but as an expressive element.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 1, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End