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Lead Image

Unruly Gin/Vodka Packaging


Production Method




Hired Guns Creative

Photography: Sean Fenzl



Okanagan Label & Print

Symbolizing the Unruly relationship between Wayward Distillers and the bees whose honey they use as the base for their spirits, Hired Guns Creative’s bottle packaging and housing uses combinations of UV varnishes to heighten contrast.  



Wayward Distillation House

Quantity Produced

300 label sets
3,000 bottle housings

Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Front Label: 4 × 4.6 in.
Back Label: 3.27 × 2.67 in.
Bottle Housing: 3 × 22.12 in.

Page Count

Paper Stock

Fasson / Estate Label No. 8 / White
Chromolux C1s Cover  / 12 point

Number of Colors

3 colours + Copper Foil





Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging ---

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Project Description

Wayward Distillation House is the only distillery in Canada using honey as the base material for their spirits, rather than the more traditional options like barley, potatoes, or corn. Their packaging needed to emphasize this without appearing as though the products taste like honey (because they don't.)

We took Wayward's packaging beyond a simple front / back label and created a housing for the bottle that illustrates the the Unruly partnership that exists between this Wayward distiller and the bees.

The custom vector illustration on these bottles is sure to set them apart in a retail setting and should help create significant buzz about their products as they build up to their September launch.

Production Lesson(s)

Our first inclination was to foil stamp all of the copper-coloured design elements on the bottle housing, but this turned out to be pushing the boundaries of foil stamping past the point of predictability. We then worked with the Heidelberg UV press to try and replicate the look of foil as closely as possible. In the end, the bottle housing was printed on a reflective stock using something Hemlock calls their "Strike-Through Contrast Varnish" method: a Spot UV Gloss on the copper-coloured design elements and a Spot Matte on all the other design elements to enhance the contrast between the two.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 21, 2014


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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