ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Wiener Punch Card for Natedogs


Production Method




Holmberg Design Co.

Jeff Holmberg



Studio On Fire

These triplexed punch cards have a layer of yellow in the middle to simulate mustard when the wieners are poked out of their laser-singed holes—quite the red-hot experience. 




Quantity Produced

2,000 Sheets

Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Press Sheet 12 × 12 in, cut down to 6 × 10.5 in
Coasters: 3 in
Business & punch cards: 3.5 × 2 in

Page Count

Paper Stock

French Paper / Sweet Tooth / 100C
French Paper / Lemon Drop

Number of Colors





This piece is available for purchase for $20

Wiener Punch Card for Natedogs
Wiener Punch Card for Natedogs
Wiener Punch Card for Natedogs
Wiener Punch Card for Natedogs
Wiener Punch Card for Natedogs
Wiener Punch Card for Natedogs
Wiener Punch Card for Natedogs ---

Recent Posts



Project Description

Printed coasters, business cards and punch cards for the Minneapolis based food cart, Natedogs; serving up natural, homegrown, all-pork wieners with hand crafted mustards. This project was letterpress printed and triplexed with 100# French Lemon Drop in the middle so that the wieners look like they have a strip of Nate's house mustard on them when punched out. The dieline was laser cut which gave off a subtle burnt glow to the edges to give off a tone of the cart's burners and to toast the yellow inner layer to achieve the color of Nate's Honey-Spiced Mustard. The coasters and cards were left in the sheets so that Nate could hand write notes on the margin and give them out at thank you cards after catering events.

Production Lesson(s)

Press checks are always a good use of time. The width of tabs were decreased slightly during laser cutting to make it easier for the smaller pieces to pop out. Additional tabs were added to keep the larger coasters and cards in the sheet. The amount of burn on the edges was also a variable we were able to dial in so that it was subtle.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 29, 2014


Filed Under

Identity Materials


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End