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Lead Image

Chad Michael Studio Business Card


Production Method

Foil stamp



Chad Michael Studio

Photography: Hannah Heinrich



Studio On Fire

Chad Michael Smith wanted his business card to give a small nod to his favorite type of project: liquor design. Mission accomplished—the incredible detail in gold foil is absolutely intoxicating. 




Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

2.65 × 4 in

Page Count

Paper Stock

Neenah  / Classic Crest / Epic Black / Duplexed to 200c

Number of Colors




Copperplate Gothic
DIN Bold


Chad Michael Studio Business Card
Chad Michael Studio Business Card
Chad Michael Studio Business Card
Chad Michael Studio Business Card
Chad Michael Studio Business Card ---

Recent Posts



Project Description

My ultimate goal was to showcase a brand and design that displayed the three keywords I consider myself being: 'Passionate, Meticulous, and Conceptual.' I wanted to make obvious my scrutiny for detail and give a small nod to what I love designing most, liquor design.

Production Lesson(s)

The challenge was the simple fact that this was for my own personal branding and we as designers tend to be our own worst critics. This was going to be something that would represent me on a daily basis so it had to really speak to my skill set. The printing itself was a challenge at first as well. Studio On Fire and myself went back and forth testing the limits of how much detail the gold stamping die could really take without blurring the golds together.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 9, 2014


Filed Under

Business Cards
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End