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Lead Image

Echo Capital Group Business Cards and Stationery


Production Method





Designers: Adam Goldberg, Monika Kehrer




Los Angeles branding agency TRÜF utilizes MOO.com printed business cards alongside single-color, offset printed stationary to create a clean image that distinctly avoids any echo clichés … és … és. 



Echo Capital Group

Quantity Produced


Production Cost


Production Time

10 Days

Dimensions (Width × Height × Depth)

Business Card: 3.3 × 2.16 in.
Letterhead: 8.5" × 11" in.
#10 Enveope: 9.5" × 4.125" in.

Page Count

Paper Stock

Mohawk Superfine / Quadplex 4-ply / White Uncoated / 32 pt
Classic Crest / Super Smooth / Natural White / 70 Text

Number of Colors

Cards: CMYK
Stationery: PMS Cool Gray 11




Gotham Bold


Echo Capital Group Business Cards & Stationery
Echo Capital Group Business Cards & Stationery
Echo Capital Group Business Cards & Stationery
Echo Capital Group Business Cards & Stationery
Echo Capital Group Business Cards & Stationery ---

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Project Description

Echo is an Investment Firm by and for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. A total of 8 unique patterns were created and used as various fronts to the business cards to act as a conversation starter in meetings. Clean and simple corporate stationery using only the logo lock-up completes the set. The clean-lined Avant-garde feeling stays away from "echo clichés" and establishes their distinctive presence in the financial industry.

Production Lesson(s)

MOO is fantastic and we use them all the time. If the color is off or artwork shifts, they are more than happy to reprint the order for you. When doing  perfectly symmetrical repeat patterns, realize the artwork may shift up to 1/8" and you may need to either shift the artwork in the mechanical or have the order reprinted.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 7, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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