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BROWSE
Echo Capital Group Business Cards and Stationery
Production Method
Digital
Offset
Design
TRÜF
Designers: Adam Goldberg, Monika Kehrer
Printing
MOO
Los Angeles branding agency TRÜF utilizes MOO.com printed business cards alongside single-color, offset printed stationary to create a clean image that distinctly avoids any echo clichés … és … és.
Dimensions (Width × Height × Depth)
Business Card: 3.3 × 2.16 in.
Letterhead: 8.5" × 11" in.
#10 Enveope: 9.5" × 4.125" in.
Page Count
–
Paper Stock
Mohawk Superfine / Quadplex 4-ply / White Uncoated / 32 pt
Classic Crest / Super Smooth / Natural White / 70 Text
Number of Colors
Cards: CMYK
Stationery: PMS Cool Gray 11
Varnishes
–
Binding
–
Typography
Gotham Bold
Project Description
Echo is an Investment Firm by and for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. A total of 8 unique patterns were created and used as various fronts to the business cards to act as a conversation starter in meetings. Clean and simple corporate stationery using only the logo lock-up completes the set. The clean-lined Avant-garde feeling stays away from "echo clichés" and establishes their distinctive presence in the financial industry.Production Lesson(s)
MOO is fantastic and we use them all the time. If the color is off or artwork shifts, they are more than happy to reprint the order for you. When doing perfectly symmetrical repeat patterns, realize the artwork may shift up to 1/8" and you may need to either shift the artwork in the mechanical or have the order reprinted.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 7, 2014
Filed Under
Business Cards
Digital
Offset
Stationery
Tagged with
envelope
mohawk
moo.com
neenah
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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