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Lead Image

BLVD Identity Materials


Production Method

Foil stamp




Creative and art direction: Philippe Archontakis, Martin Laliberté



Stylex 3D

Black and red and shiny all over, these foil-stamped identity materials for sound design and visual effects workshop Blvd send the company on the right path.  




Quantity Produced

5,000 cards

Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

160 DTC, 120 DTC

Number of Colors

1 red foil






BLVD Identity by HAUS
BLVD Identity by HAUS
BLVD Identity by HAUS
BLVD Identity by HAUS ---

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Project Description

Our mandate was to revamp the identity of Boogie Studio, renamed Blvd, a sound design and visual effects production workshop that had completely changed its positioning. Having set up shop in Montreal and New York, the new brand needed to bring its marketing approach in line with its new goals. Serving as a real crossroads, teeming with professionals from all disciplines, the studio's new name alludes to the convergence and free flow of ideas from one medium to another. The B symbol, in the form of a stylized roadway, is at the heart of the studio's visual platform. Combined with a sparkling shade of red and a modern typeface, the striking Blvd image makes its mark.

Production Lesson(s)

When you deal with foil-stamping, take the time to do it well. This method cannot be rushed.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 11, 2014


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Foil stamp
Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End