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Lead Image

A happy accident lends a splash of imperfection to an otherwise high-end invitation to join the prestigious Tribeca Film Institute Founders Circle. 



Tribeca Film Institute

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

9.25 × 9.25 × .75 in.

Page Count

Paper Stock


Number of Colors







2014 Founders Circle Packaging
2014 Founders Circle Packaging
2014 Founders Circle Packaging
2014 Founders Circle Packaging
2014 Founders Circle Packaging
2014 Founders Circle Packaging
2014 Founders Circle Packaging ---

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Project Description

Designed the packaging for the 2014 Founders Circle with the goal of inviting new potential members such as Bono and other public figures to become founders of Tribeca Film Institute for 2015. We didn't want to just send envelopes, so we came up with the idea of using film canisters to house the invitation and create a memorable and meaningful approach to communicate the institute's beliefs.

The process involved buying used film canisters and spray painting them flat black and white, cutting out stencils to paint the the logo. The invitations were letterpressed.

Production Lesson(s)

The project was a great way to take a break from the computer and work with my hands more. It was very rewarding creatively and exploring new ways to approach a project is always challenging since you might find yourself in uncharted territory. I was very nervous the first week while I was hand spraying the film canisters since I knew these were going to very prominent people in the entertainment, fashion and design business, so I knew these had to be perfect, but I also wanted for these to be a bit rough in the edges to give them more character.

The white splash of paint in the center was by accident while trying to make a perfect circle I accidentally spray painted the wrong way, but I noticed that the splash gave the roughness I was looking for so I took the risk and presented all of these without previous approval. The end result was great each one of these film canister had a slightly different look making them authentic and personal in way. Luckily my director liked the white splash. What I learned from this project is to take more risks!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 28, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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