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Lead Image

Boab Design Business Cards


Production Method

Foil stamp



Boab Design

Brittany Jones
Mike Frier



Taylor'd Press

Laser-cut, foil stamped, duplexed and offset, these business cards for Darwin, Australia-based Boab Design reflect the company’s passion for custom creations.  




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

BJ Ball / Colorplan / Stone, Unembossed / 350GSM
BJ Ball / Colorplan / Dark Grey, Unembossed / 350GSM

Number of Colors






PMN Caecilia


Boab Business Cards
Boab Business Cards ---

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Project Description

We wanted our business cards to express who we are. A card that when exchanged, conveyed our passion for intelligent and custom design.

The cards feature several processes: laser-cutting of the Boab logo to reveal the contrasting paper colour below, foiling of our names in copper and a single spot colour ink for our contact details. Finally the two paper stocks (Colorplan Stone and Dark Grey 350gsm) were duplexed for maximum effect.

Production Lesson(s)

One thing we learned with foiling is that to get the best results, the minimum size of the stroke is 0.4pt. So we had to go in and slightly tweak a few of the characters so that all parts were thick enough for the foil block.

Also, because of the laser cut, an additional sheet of card stock had to be placed in between each sheet of business cards before being guillotined so that the edges of the laser cut would not be compressed.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 27, 2015


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Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End