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Designed using the Open Data of the City of Matera, Italy, designer Francesco Paternoster’s typographic infographic depicts residents of the city of Matera that have the same last name. 



Graficom srl

Quantity Produced


Production Cost

Production Time

3 Days

Dimensions (Width × Height × Depth)

Page Count

Paper Stock


Number of Colors





Brothers Bold
Georgia Regular, Italic


Matera's Surnames Poster
Matera's Surnames Poster
Matera's Surnames Poster
Matera's Surnames Poster
Matera's Surnames Poster
Matera's Surnames Poster ---

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Project Description

The infographic represents the number of residents of Matera (in Southern Italy) with the same surname. The number of people with matching surnames is illustrated by the size of the text and the digit written in red. The larger the font size, the higher the number of people sharing the same surname.

The poster can be viewed in two ways: observation from afar whereby only the larger and most common surnames will be legible and close observation by immerging oneself in the literature only to discover a few surprises, such as the coexistence of foreign names alongside the more traditional.

The infographic was designed using the Open Data of the City of Matera. Dataset updated 31/12/2013

Production Lesson(s)

The production process was very easy and fast. It was great to see and touch the result of many efforts.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 29, 2015


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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