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Estd 1999: An Academic Report


Production Method




Sidney Lim



Central Saint Martins Screenprinting (University facility)

If a designer writes a dissertation about hipsters and no one likes it before it was popular, does it still exist? 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

StarFine / Natural White / 150 GSM

Number of Colors




Coptic Stitch Binding


Chalet New York Nineteen Sixty
Plantin MT Pro Bold Condensed
Plantin MT Pro Regular


Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report
Estd 1999: An Academic Report ---

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Project Description

A design piece done as part of my final year dissertation project at Central Saint Martins, consisting of a book and booklet housed inside a custom made box.

This work looks into how the commercial aspects of graphic design has been affected by the dominant counterculture of our times — the modern hipster — to a large extent, and to analyse the hipsters' assimilation process into commercial graphic design in an objective and academic manner by considering the various reasons and background factors that have led to it. The usage of silkscreen printing on greyboard is a reference to the hipsters' obsession with perceived authenticity and mechanical processes in today's increasingly digitalised world.

Production Lesson(s)

It was important to experiment with using cardboard stock when silkscreen printing — the ink behaves differently depending on the absorbency of the stock.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 26, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End