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Lead Image

Runway for Charity Invitation


Production Method

Foil stamp



Conduit Studio

Art Direction: John O'Neill
Designers: Kelly O'Hara and Ryan Mitchell



The Printery

Accomplishing foil bleeds without flaking, this fancy floral invitation shimmers for a good cause. 



Runway for Charity

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Invitation Card: 5 × 6.75
Invitation Sleeve: 4.5 × 7 in
Envelope : 5 × 7.25 in

Page Count

1 page invite + sleeve + A7 Envelope

Paper Stock

Neenah / Classic Crest / Avalanche White Stipple / 130 C
Curious / Cosmic / Gold Ray / 133 C
Neenah / Classic Crest / Avalanche White Stipple / 80 T

Number of Colors

1 color ink, 2 colors foil




Custom logo and date typefaces
Bodoni Roman
Molly Jaques Amethyst for addresses


Runway for Charity Invitation
Runway for Charity Invitation
Runway for Charity Invitation
Runway for Charity Invitation ---

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Project Description

Runway for Charity asked us to design the invitation for their second annual fashion event and runway show benefitting a local children's hospital. The theme of the event was Versailles, and knowing the decoration direction was heavily floral and gilded, we designed the invitation to be a lux piece fitting for a fashion forward gala. Pairing strong typographic forms with a delicate floral pattern, we did a modern take on Versailles. The event was a resounding success, with a generous crowd helping to raise close to $300,000.

Production Lesson(s)

Our biggest production concern with this pieces was having foil bleeds on both the sleeve and envelope (which we custom designed and converted). We didn't have any flaking with the foil on either piece. The Curious Gold Ray paper does show fingerprints, which required delicate handling.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 12, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End