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Chinese manganese excavator Sanrun Mining calls on the designers at Necon to create a luminous brand identity that reflects the colorful nature of the metal in modern visual language. 



Sanrun Mining Co.

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Olin / Regular / Absolute White / 200/300

Number of Colors





Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral ---

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Project Description

Chongqing is a municipality in Southwest China famous for its highly developed industry and the Three Gorges Dam located near by. There you will find Sanrun owned mine recognised for excavating, processing and distribution of manganese.

We were entrusted with a task of designing a visual identity reflecting the industry's profile and inducing modern expression. Three central shapes found in the Sanrun sign echo three areas of activity and relate to both the distinctive shape of an opencast mine, and the manganese alloy's colour shine visible in cross section of a split ore block.

Production Lesson(s)

Always stick to your guns. Especially if it means you will have to work your way round challenges you've set up. Lessons learnt in the process will pay off with next projects. And have patience and trust in your printer.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 17, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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