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Lead Image

TRU STUDIO 2014 Promotional Poster


Production Method




Knoed Creative

This project was a design collaboration between Tru Studio & Knoed Creative



The Graphic Arts Studio

Chicago-based, husband and wife photography studio TRU STUDIO collaborates with design and branding agency Knoed in this two-sided, folding promotional poster with surprises inside.  




Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

11.5 × 18.25 in.

Page Count

Paper Stock

803 MPC Matte Text

Number of Colors

6 Color Digital Press




Letter Gothic
AT Sakers Gothic
Chaparral Pro 


TRU STUDIO 2014 Promotional Poster

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Project Description

This two-sided, folded promo poster for Tru Studio serves as an introduction piece to get people familiar with the breadth and style of their photography. Film strips on the one side showcase the storytelling focus of the photography, while the reverse highlights a large single image. The unique folding method creates two pockets for inserts. The front contains a hand-written note, and the other holds some fun branded temporary tattoos that encourage art producers and creatives to Instagram or Tweet pictures of themselves sporting their mark.

Production Lesson(s)

Making sure that the fold lines of the poster matched up with the photos on the filmstrip was a challenging, but rewarding detail. Also, creating an intentional way to display the hand-written note and tattoos.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 13, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End