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Lead Image

Roomates, co-workers and friends Joe Anstett and Randall Bruder take a Feltron-esque approach to documenting their lives for a week in this self-promotional book digitally printed by blurb.com. The duo originally chose a lower quality paper to stay in budget, but the lighter stock ultimately gave a lo-fi feel that complimented the tongue-in-cheek nature of their info-graphics. 




Quantity Produced

Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

8.25 × 10.25 × 1 in.

Page Count


Paper Stock

White uncoated, 70# (105 GSM)

Number of Colors






This piece is available for purchase for $28

7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2
7409 2nd Ave. Apartment B2 ---

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Project Description

Joe Anstett and Randall Bruder are roommates at 7409 2nd Ave, Apartment B2 in Detroit, Michigan. They have the same classes, work at the same place, and hang out with the same group of friends. Sometimes together, and sometimes on their own. The proximity of their lives was interesting to them, so they decided to collect data by recording everything about their life for one week. They then used their apartment as a visual tool to display the data and results they found.

Production Lesson(s)

We decided to get the "economy" printing option from Blurb, meaning the quality of the print wouldn't be as high, but the book became affordable for us to order multiple copies to give out. But, as it turned out, the cheaper printing and uncoated stock gave the book an additional lo-fi look and tactile feel that we were quite pleased with.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 3, 2015


Filed Under

Laser printer


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End