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Lead Image

The year of the ram promises prosperity, and these cards are an abundant reminder of how rich letterpress with edge painting can look.  




Quantity Produced


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

9 × 3.75 × .1 in.

Page Count

Paper Stock

Reich Paper / Savoy / Natural White / 236 C

Number of Colors





Museo Sans, Adobe Std B

This piece is available for purchase for $5

Cravings Productions Year of the Ram Cards
Cravings Productions Year of the Ram Cards
Cravings Productions Year of the Ram Cards ---

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Project Description

As part of Cravings Productions' Chinese New Year zodiac design series, we produced Year of the Ram cards this year. Using simple, abstract line illustration to capture the essence of the ram, along with greetings in both English and Chinese, this card showcases what we do best, helping clients convey their messages through powerful, unique, and elegant design.

Production Lesson(s)

Edge painting adds a different dimension to cards, but in the process, you lose about 20%. It's a lot of time, energy and cards wasted that needs to be accounted for in the cost of the final product. Just remember that when pricing a project for clients.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 10, 2015


Filed Under

Greeting Card


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End