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Tasked with making HKAAA’s brand collateral appeal to a younger audience, Hong Kong based Tomorrow Design Office presents an energetic stationery suite using only one color and a matte varnish. 



Hong Kong Arts Administrators Association

Quantity Produced


Production Cost

Production Time

5 Days

Dimensions (Width × Height × Depth)

Letterhead: 8.2 × 11.7 in.
Business Card: 3.5 × 2 in.
Envelope: 4.3 × 8.6 in.

Page Count

Paper Stock

Strathmore / Writing / Ultimate White Wove /

Number of Colors






Akkurat Light


Hong Kong Arts Arts Administrators Association Stationery
Hong Kong Arts Arts Administrators Association Stationery
Hong Kong Arts Arts Administrators Association Stationery
Hong Kong Arts Arts Administrators Association Stationery
Hong Kong Arts Arts Administrators Association Stationery ---

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Project Description

Hong Kong Arts Administrators Association's mission is to promote good arts administration practice among arts managers and other stakeholders, and to serve as a platform and representative voice in order to support the advancement of a flourishing arts scene. The branding exercise aims to attract youths to attend its activities.

A set of supporting graphics consisting of interweaving threads is designed from an extension of its logo element and is in various forms under different applications. The rationales behind are to make the whole system more stylish and energetic in order to attract more youths to join its programs.

Production Lesson(s)

We try to print an additional matte varnishing to avoid off-print the dark colour to the paper back.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 23, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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