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Lead Image

Noodlebox Packaging


Production Method




One Twenty Three West

Creative Directors: Rob Sweetman, Jeff Harrison, Bryan Collins
Illustration: Chairman Ting



Fold-Pak, a RockTenn Company

Using a continuous noodle to illustrate an elaborate scene on their packaging, Canada-based Southeast Asian noodle bar Noodlebox reminds us we’re all deliciously connected. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

5 × 5 × 6.5 in.

Page Count

Paper Stock

Number of Colors






Noodlebox Packaging
Noodlebox Packaging
Noodlebox Packaging ---

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Project Description

NoodleBox is a company that believes that their actions as a company can have a healthy, positive effect on their customer’s lives and on the world. So for their rebrand, we started with the idea that all things are connected, in their case, by a noodle.

The rebrand started by commissioning a large illustration which uses a continuous noodle to create a scene that combines Southeast Asian themes with the Pacific Northwest. For their new takeaway box, this Illustration along with their new wordmark was printed on a craft paper box.

Production Lesson(s)

Always ask the printer for drawdowns on the substrate. This will ensure that the colour will be accurate and will look great on the paper. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 16, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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