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Lead Image

Synaesthesia Coasters


Production Method




The Distillery

Creative Director: Daryl Prondoso
Director: Nathan Leong



The Distillery

Synaesthesia is when two or more senses are joined together, and common forms are hearing colors or seeing sounds. If you’re not a synaesthete yourself, these musical coasters letterpressed on Colorplan paper can help you imagine the experience by seeing what the song looks like to Australian design studio The Distillery. 




Quantity Produced

500 each

Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

100 × 100 mm (3.94 × 3.94 in)

Page Count


Paper Stock

GF Smith  / Colorplan / Azure Blue & Adriatic, Lavender & Purple, Bright Red & Scarlet, Factory Yellow & Citrus / (270gsm + 270gsm)

Number of Colors






Synaesthesia ---

Recent Posts



Project Description

On the 17th and 18th of October, 2013, The Distillery launched its second studio in Jakarta, Indonesia. Alongside our aim to spread the love of letterpress, was also to spread our love of paper--In particular, GF Smith’s range of Colorplan papers.

Colorplan paper comes in 50 colours and holds letterpress impression beautifully. Its versatility and vibrancy makes it one of our favourite stocks for modern letterpress printing. We also love the challenge and creative possibilities with designing and printing with a background that isn’t white. For our launch, we wanted to show the attendees the possibilities of letterpress printing with Colorplan.

Being huge music fans at the studio, we wanted to expand on the idea of Synaesthesia for these pieces—by taking some of our favourite studio sounds, and creating typographic keepsakes based on them. We picked some of our favourite artists—Prince, Nena, Elton John and Elvis, to base these works around. After countless sketches and exploration, our idea was for each piece to have its own personality—and for it to capture the era and feeling of the song via typographic illustration.

To further showcase the colours, we decided each piece would have a different coloured stock on its front and back: Azure Blue & Adriatic, Lavender & Purple, Bright Red & Scarlet and Factory Yellow & Citrus. This effect not only doubles the thickness of the stock, but also gives the piece some striking depth and contrast. The colour combinations are almost endless, and if we had more time available, there would have definitely been a third colour stock too.

Production Lesson(s)

Since the rubber based inks we use for letterpress printing are transparent, it’s difficult to print lighter colours on darker stocks: The white plate on the 99 Red Balloons piece took 4 runs through the press!”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 10, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End