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Lead Image

West Michigan Center for Arts + Technology Invitation


Production Method





Gwen O'Brien, Designer and Creative Director
Jessica Meade, Designer



Custom Printers

Grand Rapids-based studio Plenty donates their time each year to designing the invitation for WMCAT’s biggest fundraiser. This year’s invite utilizes pink and fuchsia papers in combination with black and PMS Silver to create a dramatic and engaging experience without breaking the budget.



West Michigan Center for Arts + Technology

Quantity Produced


Production Cost


Production Time

10 Days

Dimensions (Width × Height × Depth)

8.25 × 5.25 in.

Page Count

10, plus envelope

Paper Stock

Astrobrights Fireball Fuchsia 65 C
Astrobrights Plasma Pink 65 C
Neenah Environment Raw Concrete 70 (envelope)

Number of Colors

2 (Black plus Silver)







West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation ---

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Project Description

For West Michigan Center for Arts + Technology's (WMCAT) biggest fundraiser, every year Plenty donates our time designing the collateral for this event. To keep costs low, we focused on printing black plus one PMS (silver) and let the paper be the pop of color. We used the elements of the logo for the visuals and used them in abstract ways throughout the invitation. The result is playful, dramatic, and engaging.

Production Lesson(s)

The invitation was initially designed with only one insert, however, the client wanted to add more information and sponsor details (and logos!). We decided to add a second insert, which wasn't ideal, but it kept the information clean and organized.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 5, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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