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Lead Image

Devona Identity and Stationery


Production Method





Creative Director: Scott Buschkuhl
Designers: Regina Puno, Abby Chen



Meridian Printing

New York design studio Hinterland’s binary code influenced custom typeface and identity system for interactive agency Devona takes dynamic design off the screen and puts in the hands of potential clients. 




Quantity Produced

3,000 each

Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

100lb Cover, 70lb text

Number of Colors



Matte Aqueous Coating



Devona Display, Custom
DIN Medium


Devona Identity and Stationery
Devona Identity and Stationery
Devona Identity and Stationery
Devona Identity and Stationery
Devona Identity and Stationery
Devona Identity and Stationery ---

Recent Posts



Project Description

Identity and stationery system for Devona, an interactive agency that provides strategy, design, development, deployment, management and reporting for products and brands in a digital space. The products they make are interactive, not because they're websites, mobile apps, banners or social media campaigns, but because they deliver experiences based on the users' input.

The challenge was to create an identity that conveyed the responsive exchange of information. Starting with computer languages associated with interactive development we dug even deeper, landing on binary code. Zeros and ones became the creative foundation for the bespoke typeface created for Devona. Laser cut business cards take a static experience to a new level by presenting an identity the recipient must "interact" with.

Production Lesson(s)

Over 3 weeks we worked closely with our print partner, testing multiple paper stocks in a variety of weights to see what kind of burn would appear on the backside of the business card.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 20, 2015


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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